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Creative Industry


At a glance

Cultural and Creative Industries (CCI) sit at the heart of innovation in the economy profiling as a growing domestic hub and facilitator for many other value added sectors.
The sector has been growing steadily since 2009 with computer programming, information consultancy and services industry (– enjoying the biggest share) amongst the industries that generated the most added value created.


Top cities by CCI most developed sector

Bucharest – Radio and Advertising
Cluj – Capital of shows and festivals
Timiș – Gaming
Brașov – The heart of museums
Ilfov – The film citadel
Iași – Best Web Creativity

Total turnover for CCIs by city

At national level

The GDP contribution of the sector reached 7% in 2014.
The Software sub-sector registered a significant growth after 2010, reaching in 2015 more than 89,000 employees and overcoming the level of 2008 by 34%.
In 2014, Bucharest’s total turnover for CCI accounted for 62,56% of the domestic economy, the highest level in the country.

The activities covers

Advertising, Architecture, Arts and Culture, Crafts, Design, Media, Sports and Entertainment, Publishing, Printing, Software

Productivity gains in the Software sector

Between 2008 – 2015 labor productivity increased with about EUR 10k per employee in CCI’s sector. Labor productivity had a 11,2% decrease in 2009 compared to 2008, mainly due to the financial crisis of 2007-2008. Yet, it has been constantly increasing since 2012, especially due to the growth of the Software sub-sector.

The increased number of specialists in the Software development, caused by the boom of start-up ecosystem, is rising the number of employees in this industry.


The sub-sector of Computer Programming, Consultancy and Information Services Businesses brought the highest level of GVA contribution. Since 2013 it has been continuously increasing, mainly due to the growing number of start-ups.  Most of them are focusing on the applications’ development for the improvement of social media usage.